The goals and expectations of website construction in the pharmaceutical and medical industry

Establish a brand new corporate image
For a large pharmaceutical company that integrates research and development, production, and sales, the brand image of the enterprise is crucial. Especially today, with the rapid development of Internet technology, most customers learn about enterprise products, enterprise image and enterprise strength through the Internet. Therefore, the image of enterprise websites often determines customers’ confidence in enterprise products. Establishing a website with international standards can greatly enhance the overall image of a company.

Enhance sales power
Sales power refers to the manifestation of a product’s comprehensive quality advantage in sales. Modern marketing theory holds that sales are also communication. The success of sales depends not only on whether the various advantages of the product can be fully disseminated, but also on how much effective information the target audience receives from it. Due to the “one-to-one” characteristics of the Internet, target objects can independently choose information that is useful to them. This itself already determines that consumers have a prerequisite for being interested in information. Make the dissemination of information no longer subjective to consumers, but actively absorbed by consumers selectively. At the same time, through the advanced design of the website, product information not only has the advantage of a large amount of newspaper information, but also combines the comprehensive stimulation advantages of television sound, light, and electricity, which can firmly attract the target audience. Therefore, the effectiveness of product information dissemination will be greatly improved, and at the same time, the sales power of the product will be enhanced.

Increase added value
Many people know that when purchasing products, they not only buy tangible items, but also intangible after-sales services. This is the added value of the product. The higher the added value of a product, the more competitive it is in the market and the more popular it is among consumers. Therefore, in order to win the market, enterprises must do everything possible to increase the added value of their products. At present, traditional after-sales service methods are far from meeting the needs of customers. Providing consumers with convenient, effective, and real-time 24-hour online services is a new direction that reflects the added value of projects. Customers from all over the world can download the materials they need through the website at any time, obtain troubleshooting online, and submit their questions online.

To summarize the above points, the website construction goals of pharmaceutical industry companies can be summarized as follows
1. Help the company establish effective corporate image promotion, showcase corporate style, promote company products, and create a new public network image for the pharmaceutical industry.
2. Make full use of the fast and cross regional advantages of the internet for information transmission, and timely report on the company’s news.
3. Implement online supply and demand information inquiry, ordering, and transaction connection through an online supply and demand system, optimizing the channels for information circulation.
4. Provide an online open platform for enterprises and customers to enhance information exchange and experience sharing within and outside the system.

Jiasu Internet Technology Pharmaceutical Industry Website Construction Solution

Interface structure
The professional design team of Shenzhen Jiasu Internet adopts the latest performance technology to comprehensively design based on the CI style and website functions of pharmaceutical companies, fully reflecting their corporate image.

functional module
The website construction is based on the principles of concise interface and flexible functional modules, providing a dynamic space and room for independent updating and maintenance for website design, production, and maintenance personnel in the pharmaceutical industry to improve and run their websites well, achieving the fundamental goal of one-time investment, long-term benefits, and cost reduction.

Website Promotion
With years of in-depth research on Internet technology, our grasp of the current situation and development trend of China’s Internet, and our mature experience in website promotion services, we can provide enterprises with the most professional, effective and economical website promotion services.

subject matter of text
The design focus has shifted towards customer centricity, designing practical and concise columns and functions around the customer’s needs, greatly facilitating customers’ understanding of the company’s services, consulting services, technical support, problem solving, personalized product feedback, and a series of other needs to be met one by one on the pharmaceutical industry company website. Integrating product display, service technical support, issues, feedback, and franchise, fully helping customers experience the company’s full range of services and even production processes.

human resources
For website development, a user-friendly and efficient management backend allows website administrators to create multiple administrator accounts and set management permissions for each administrator. The system automatically configures the management backend for a certain administrator based on their permissions, and only allows that administrator to manage the columns they have management permissions for. At the same time, the website development has a membership system with level management function, which can classify and manage distributors, agents, ordinary customers, company employees, and website administrators, and set access and management permissions for them respectively. This makes the entire website run in an orderly manner, while also achieving dedicated personnel and clear responsibilities.
Website maintenance
Provide technical training on daily maintenance and updates to the company’s website maintenance personnel. After successful project development, the enterprise can independently complete the maintenance and updates of the entire website.
Website homepage
The homepage is the first content page of the website, where the latest and most recommended content of the entire website will be displayed. To achieve a harmonious and unified corporate image for the entire company; Dynamic pages are used in production, and the system can call the latest content to display on the homepage. In terms of content, the homepage has company news hotspots, recommended products and other information, and the administrator can dynamically update the homepage content in the background, making the entire website full of vitality and energy at all times. In terms of design, emphasis is placed on coordinating the primary and secondary relationships among various regions, with the ultimate goal of creating a user-friendly and visually comfortable human-computer interaction interface. Give visitors a refreshing feeling and attract them to frequently visit the company website.
medicine
This column generally includes six secondary columns: “Introduction”, “Speech”, “Enterprise Display”, “Culture”, “Development History”, and “Honor Certificate”. It adopts a static page and its main function is to promote the enterprise. Through understanding the basic situation, cultural concepts, services, and products of the pharmaceutical industry company, more customers will become familiar with and trust it. In terms of page design, we adopt flexible use of various animation effects to best convey the corporate image.
News Center
The column is a dynamic page, whose main content is to timely release internal news, event news, and news of the entire pharmaceutical industry, including newly issued policies, regulations, announcements, etc. It can also include company electronic journals. Enable visitors to constantly keep track of the latest developments on the website.
Module Introduction
This system can be used to construct news content pages, automatically generate news links for the homepage, generate a list of historical news, provide a management interface for news pages, automatically publish industry news, and support the insertion of images and webpage codes in the news content page, automatically display information and publishing time, etc. It greatly reduces the workload of website updates and maintenance, accelerates the speed of information dissemination, and keeps the website dynamic and influential at all times.
Module features:
Support news retrieval by category, keywords, release date, and other conditions
Support the management of news categories, which can be added, deleted, or modified
Support images, each news can be accompanied by images, and the display mode of images and text can be selected
When publishing news, administrators can specify whether the news belongs to hot topics based on its importance
Product Display: This section is an important part of the entire website, mainly showcasing the products of pharmaceutical companies.
If the product attributes are standardized and products of the same type have the same attributes, and there are a large number of products with frequent updates, we recommend using a product display system to manage your products. In this way, the release of product information is very convenient and fast, and can provide website visitors with a very powerful function for quick product search.
Module features:
Administrators can manage the classification of products, which can be classified into first or second level categories;
Administrators can publish, delete, and modify product information;
Administrators can specify whether products are displayed, whether they belong to new or popular products;
Administrators can specify the display order of new and popular products;
Support fuzzy search of products by major categories, subcategories, and keywords;
Product supply and demand
This column is dynamic, mainly using backend programs to release the latest supply information and purchase information based on market or customer needs. It is very convenient and fast to publish information in the background, and the front-end can provide website visitors with powerful product quick search functions.
Human Resources: This section is divided into two parts
Requirements and training information for current employees.
Recruitment notice constantly adds new vitality to the company’s talent pool.
Service: This column is static and mainly provides after-sales service for the company, improving the company’s service system
It can be mainly divided into four parts: service purpose, service hotline, service outlets, common problems, and contact us
Customer feedback
This column is an interactive dynamic column and an important source for website managers to obtain feedback information from website visitors. It mainly provides a public information publishing platform, particularly suitable for serving as a personal office assistant within enterprises and for information exchange between enterprises; Make it possible to access information anytime and anywhere through mobile office. It mainly consists of two parts.
Customer feedback. When customers or website visitors have any opinions or views on the website or company that they want to tell the company, but do not want other website visitors to see it, customers can fill in their opinions on the product or other content online in this column, and the feedback form will be sent to the website management personnel’s mailbox by email.
Customer message board. Visitors to the website can raise their own questions or express their opinions, feelings, etc. regarding the products, services, related knowledge, etc. they are concerned about. And dedicated personnel in the enterprise can promptly release feedback information. All the communication formed by these words will be recorded in the system for other visitors to browse and reference. This will create a clear and purposeful communication environment, improving the efficiency of information retrieval and inquiry. Enterprises can also set up technical support sections as needed to respond to visitors’ submitted questions online as part of their after-sales service system.