A shopping mall website requires a powerful backend management system, a good user shopping experience, and a secure and stable server space.
The biggest feature of a shopping mall website is that users need to implement shopping functions on the website. Shopping involves money, so the security of the website should be particularly careful. Generally, shopping mall websites should not be designed using ASP programming language, and it is best to use ASP NET and PHP languages are designed with high security and stronger functionality.
The overall style of the mall is designed based on the characteristics of the product (the following is the main explanation of the front-end and back-end of the mall website, and generally not all company functions are required).
1、 Front end interface functional module

Product catalog: Professional and flexible product organization, rich product display forms, very conducive to search engine optimization (SEO) and user experience
1. Product catalog display, step-by-step guide to add products, multi-level subordinate columns can be added
2. Introduced the concept of SEO search engine optimization, freely defined keywords, more suitable for online marketing promotion
3. The same product can be assigned to multiple product categories simultaneously
4. Multimedia display of products
5. Multiple price definitions such as market price and promotional price can be set for products to facilitate product promotion
6. Product brand display
7. Product reviews and messages allow customers to provide the most authentic feedback on product quality, customer service, and other aspects
8. Product comparison facilitates users in choosing the most suitable products and improves their shopping experience
9. Product sorting (price, release time, sales volume, click through rate, number of comments)
10. Product search (regular search, custom attribute search)
11. The product allows for uploading multiple images, allowing for a comprehensive display of the product from multiple angles
12. Product recommendation function, the mall administrator can recommend any product from the management backend to the homepage for key display
13. Batch uploading of products
14. Product attribute settings. Products have different attributes, such as color, size, etc
15. Product discount settings. Corresponding discounts can be set for individual products based on the purchase quantity

Shopping Cart: Innovative and reasonable B2C business process, greatly improving the usability and user experience of shopping
1. Add products, product packages, variant products, and virtual products to the shopping cart
2. Mini Cart lists shopping items and amounts
3. Automatically store and merge customers’ shopping carts (automatically save the items in the shopping cart to facilitate customers’ next online purchase without losing their current choices)
4. Add to Favorites
5. Update and clear shopping cart, freely update purchase quantity or delete items in shopping cart
6. Configurable gift packaging options for different products
7. Automatically calculate the final total order amount based on coupons, user group discounts, product discounts, etc

Checkout process: One page checkout page, clear and reasonable operation process and steps, supporting member checkout and anonymous checkout, supporting cash on delivery and cash on delivery
1. Support multiple promotion/discount rules – automatic intelligent calculation of various promotions/discounts, gift vouchers, coupons, shipping fees, etc. (similar to the function in point 8 of the “shopping cart”)
2. Support anonymous shopping
3. Support multiple payment methods and payment gateways
4. Support multiple transportation billing methods
5. Support invoice function
6. Support points giveaway

Product recommendation rules: 1. “Special offer products” recommendation
2. Recommended “Optional Accessories”
3. Recommendation for “Other similar products with similar prices”
4. Recommendation of “Other Similar Products of the Same Brand”
5. Recommendation of “Similar Products”
6. Recommendation of “Featured Products”
7. “Customers who purchased this product also made a purchase” Product recommendation

Member Services: Basic services such as member registration, login, modification of personal information, password change, etc
1. Customer order management
2. Customer Address Book Management
3. Customer Wish List Management
4. Message subscription
5. Complaints and suggestions
6. Points viewing
7. Product Favorites

Advertising display: flexible and rich advertising display, supporting multiple advertising spaces, advertising and directory association, supporting multiple advertising formats, including images and Flash

Content information release: Easy to use, illustrated content information release, including company dynamics, corporate culture, information announcements, help centers, etc

2、 Backend management system

The backend management of the entire system is divided into nine functional modules, including product organization management, order processing, content publishing management, etc

Backend homepage:
(Backend management interface) Summary statistics of various main information, including customer information, order information, product information, inventory information, latest reviews, and recent feedback, etc

Product module:
1. Product management: adding, modifying, deleting, copying, batch processing, planning the listing and removal of products and product packages, SEO, multimedia uploading of products, etc. It can define whether products are physical or virtual, whether they are reserved, whether they are out of stock for sale, etc. The concept of SKU has been introduced into the product, and products containing multiple SKUs are called variant products

2. Product catalog management: Tree based product catalog organization and management, with the ability to set associations/product recommendations

3. Product type management: Define the type of product, set custom attribute items, SKU items, and product review items

4. Brand management: Add, modify, delete, and upload brand logos

5. Product review management: reply, delete

Sales module:
1. Promotion management: divided into three categories: catalog promotion, shopping cart promotion, and coupon promotion. Different promotion rules can be freely defined to meet daily promotional activities: shopping discounts, shopping gift points, shopping gift coupons, shopping free shipping fees, discounted products, specific members purchasing specific products, discounts on top of discounts, buy two get one free, etc
2. Coupon Management: Add and send coupons
3. Association/Recommendation Management – Based on a rule-based engine, it can support multiple recommendation types and can be manually added or automatically evaluated for products

Order module:
1. Order management: You can edit, unlock, cancel orders, split orders, add products, remove products, confirm availability, and adjust prices due to changes in promotional rules. After the order is processed, the return or exchange process can be initiated
2. Payment: commonly used for two functions: viewing order payment information and manual payment. Manual payment orders, commonly used for “cash on delivery” type orders, can be understood as a supplementary registration behavior for such orders
3. Settlement: Provides settlement functions between merchants and third-party logistics companies, usually on a monthly basis. Meanwhile, the settlement function is also commonly used to reconcile the data of “cash on delivery” orders after payment

Inventory module:
1. Inventory management: Introduce the concept of inventory, excluding products that are permanently sellable according to sales rules, where one SKU corresponds to one inventory quantity. Inventory management provides functions to adjust inventory levels, such as increasing or decreasing; In addition, the reserved quantity, minimum inventory quantity, and restocking quantity of products can also be set for specific SKUs. The specific inventory operations for each SKU product will be recorded in the inventory detail record
2. View inventory detail records
3. Stocking/Shipping: Creating a stock order, printing a stock order, printing a shipping order, printing an EMS courier order, completing a series of logistics distribution operations such as shipping
4. Return/Exchange: Processing the receiving process for return/exchange orders

Content module:
1. Content management: including content management and content directory management. The content directory is organized and managed by a tree structure. Similar to the tree structure of a product catalog, it is possible to set whether the catalog is a linked catalog
2. Unrestricted creation of independent content web pages, such as About Us, contact us
3. Advertising management: Add, modify, delete, upload ads, define ad expiration dates
4. Free setting of mall navigation sections, section content, and section links
5. Unrestricted creation of independent content web pages, such as About Us, contact us
Customer module: 1. Customer management: adding, deleting, modifying, resetting passwords, sending emails, etc
2. Feedback management: delete, reply
3. Message subscription management: add, delete, modify message groups and messages, assign message groups, view subscribers
4. Membership: Add, delete, modify

System module:
1. Security management: Administrator, role permission allocation, and security logs
2. System attribute management: used to manage custom attributes. The associated modules include product management, product catalog management, content management, and customer management
3. Transportation and Region: Transportation Company, Transportation Method, Transportation Region
4. Payment management: Payment methods, payment history
5. Packaging management: add, modify, delete
6. Data import management: product catalog import, product import, member information import
7. Email queue management: Monitor email sending status, delete abnormal emails sent

Report module:
Default number of statistical reports, support filtering by time period, support filtering by different states, support exporting and printing in HTML, PDF, and Excel formats
1. User registration statistics
2. Low inventory summary
3. Out of stock orders
4. Order Summary
5. Return and exchange of goods

other:
1. Online customer service
2. Recent browsing history of products
3. Page compression and caching
4. Website Map
5. Comprehensive SEO optimization
6. Community sharing function, group buying, flash sale, limited time flash sale
7. The homepage title, keywords, and content introduction can be set by oneself for easy SEO search engine optimization (the content of tags such as title, description, keywords, etc. can be set by oneself)
8. Static optimization, supporting URL Rewrite rewriting, more conducive to search engine optimization
9. Traffic statistics: Participate in third-party traffic statistics systems, such as CNZZ, 35KF, Google Analysis, etc., to easily understand the browsing status of your website