1、 Introduction to Tourism Website Construction Plan
With the development of the Internet, more and more people, especially white-collar workers, like to view travel related information online, and then directly book and purchase travel itineraries online, which is very convenient. As a result, more and more tourism websites have emerged, and the competition in the tourism website market has become increasingly fierce. It has gradually spread from the offline market to the online market, and the competition has shifted from physical advertising competition to search engine ranking competition. Therefore, the quality of tourism website construction directly affects future business competition. How to do a good tourism website is no longer just about whether the page looks good or not, but also about whether the website is easy to search engine optimize, and how to improve the conversion rate of tourism websites in Shenzhen website construction.

2、 Content of tourism website construction plan
A tourism website has a wide range of content, including routes, attractions, travel information, hotels, air tickets, car rentals, visas, outdoor expansion, etc. It can also be considered as a portal website. So, to make a good travel website, it is necessary to have clear page design, convenient backend management, search engine friendliness, and a good user experience, in order to create a website with strong competitiveness in search engines and high customer conversion rates.
The planning of tourism websites should be reasonable, with separate columns for routes, hotels, air tickets, visas, outdoor expansion, car rental, etc. The website should focus on highlighting tourism routes, which are divided into many sub sites according to the departure city. Then, according to the type of tourism, such as outbound travel, provincial travel, border travel, Hong Kong, Macao and Taiwan travel, independent travel, self driving travel, group travel, etc., and finally classified according to the destination. The planning of column structure directly affects whether users can quickly find the required route, which is very important.
The page design must be clear, so that the content is abundant but not chaotic, and users feel comfortable browsing and really want to travel. It’s not easy to do this well, you need to pay attention to the overall style of the website and the detailed design of each column. The search function of the website is powerful, and there are many travel routes on the website. It is very important to help users quickly find the desired route among the many routes.
The introduction of the tourist route must be very detailed. In addition to basic text introduction, it is also necessary to combine scenic spot pictures, tourist attractions, and daily itinerary to make a detailed introduction. The booking process on travel websites is quite unique, such as some routes not being available for daily group bookings, so reservations cannot be made every day; The price may vary every day; Generally divided into adult and child prices.
There are two payment methods for travel websites, one is offline payment, the other is online payment through Alipay, Tenpay, etc. Tourism websites generally have sections such as hotels, air tickets, car rentals, visas, and outdoor expansion. Some of these sections integrate external data and interfaces, while others are developed entirely by themselves and managed by the backend.
3、 Characteristics of tourism website construction plan
The website construction plan not only considers the interface design of the website, but also takes into account the user experience, search engine optimization, potential customer conversion rate, and website content management and maintenance issues. If the website is designed and produced according to this plan, not only can it build a website that satisfies users, but it can also be a competitive website on search engines.