The interactive marketing modes of mobile e-commerce and related technology analysis. In the current mobile e-commerce environment, websites, SMS URLs, mobile shopping districts, mobile QR codes, Bluetooth interactive marketing, and mobile search are the main interactive marketing modes of mobile e-commerce., there are newly developed mobile Weibo and other technologies. Mobile QR code is a new type of barcode technology that is not unfamiliar in today’s life. It composed of simple geometric shapes and forms a black and white rectangular array in two-dimensional directions according to certain rules, used to record related data, symbols, and information The overall structure of a mobile QR code mainly includes three parts: the QR code matrix graphic, the QR code number, and the text description below the image. QR codes have many features, such as fast reading speed, large information capacity, all-directional reading, and strong error correction ability, and they are easy to. They can use newspapers, advertisements, personal business cards, books, or magazines as carriers. There are two main business modes for mobile QR codes: one is active reading mode, and the other is the passive reading mode. In the active reading mode of mobile QR codes, as long as the mobile phone is equipped with code recognition software, it can read the mobile QR code. By entering the number or scanning the QR code graphic with the camera, it can achieve website access, is called barcode recognition. Mobile QR codes are applicable in a wide range of fields and can meet the release needs of any form of information, such as video, text, and image downloads, and information browsing. Mobile QR codes can be seen as a new type of media that upgrades traditional media, allowing it to no longer be limited a flat form and fundamentally achieving integration with online media. The one-to-one relationship between a website or webpage and a QR code can easily and accurately achieve direct delivery. After users enter the webpage through the QR code, they can directly access the product’s exclusive webpage to browse related product information. This greatly enhances the inter between enterprises and consumers. For example, in 2014, Coca-Cola launched the ‘lyric bottle’ marketing campaign after the ‘nickname bottle’. can scan the QR code on the bottle to watch a music video and share it on social platforms, expressing and sharing their moods through music. It is precisely the interaction between enterprises and consumers, and between consumers and consumers, that the influence of the product is expanded, thereby achieving the marketing goal
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