A web interface, in layman’s terms, is an HTML document that contains files in other formats such as text, images, sounds, and animations. All elements of this web page are stored on a computer connected to the internet. When a user requests to browse this page, the computer sends the elements on the page to the user’s computer, and then the user’s browser displays these elements in a specific arrangement, forming the webpage that the user sees.
As the main basis for accessing the internet, web pages have become increasingly important. Web pages focus on layout and visual effects, ultimately providing each viewer with a well-designed, visually impactful, powerful, practical, simple, and convenient interface.
The basic elements in web pages are relatively simple, such as text, images, audio, and video, but the specific information contained in web pages is all encompassing. Web interfaces can be roughly divided into three types based on their specific content and style: environmental interfaces, emotional interfaces, and functional interfaces.
1. Environmental interface
Any interactive design work cannot exist without the environment, and the surrounding environment has a special impact on the information transmission of the design work, including economy, culture, technology, current affairs and politics, history, ethnicity, religious beliefs, and customs. Therefore, creating an environmental atmosphere for the interface is an essential design work that cannot be ignored. Web interface design is also directly influenced by social environment and mainstream culture. The style, layout, and content of website pages can only be accepted if they conform to mainstream culture and meet the needs of the public.
2. Emotional interface
The emotionality here does not refer to the content of a webpage, but rather to the combination of color matching and layout, which creates a strong emotional atmosphere and evokes strong emotional resonance among people, thus being firmly remembered. If a webpage has a novel and unique layout, lively and bright color matching, I believe it will also be recognized and loved by visitors.
3. Functional interface
The functional interface accounts for a large proportion and is mainly used to display products and related information. Various shopping websites and company websites are mostly functional interfaces. An excellent functional web interface should enable viewers to quickly understand the ultimate purpose or product information of the webpage, and be able to quickly retrieve the necessary information according to their needs.
Today, with the increasing development of the internet, simple text and digital web pages no longer exist, replaced by pages that are extremely rich in form and content. Web design also has unified design characteristics and incorporates new era art forms.
1. Interactivity and Continuity
The difference between web pages and traditional media lies in the dynamic updating of information and real-time interactivity. Instant interactivity is the main reason why the Web has become a hot topic and a must consider issue in web design. Traditional media provides information in a linear manner, spreading it according to the feelings, experiences, and predetermined format of the information provider. In the web environment, people are no longer passive recipients of traditional media, but actively participate in the processing and dissemination of information as active participants. This continuous interaction makes web technology design different from print design, where publishing means the end of the design. Web designers must frequently adjust and modify web pages based on the business objectives of each stage of the website, in conjunction with the website’s business strategies at different times, and user feedback.
2. Multidimensional nature
Multidimensional comes from hyperlinks, mainly reflected in the design of navigation in web design. Due to the emergence of hyperlinks, the organizational structure of web pages has become more diverse, allowing visitors to freely navigate between various topics, thus breaking the linear way people used to receive information. But the relationships between pages are too complex, which not only increases the difficulty for viewers to retrieve and find information, but also brings greater difficulties to designers. In order to enable viewers to quickly find the information they need on a webpage, designers must consider fast and comprehensive navigation design. In web pages that are thoughtfully designed for visitors, navigation provides sufficient and diverse links to help readers navigate between different parts of the page and inform them of their current location, the relationship between the current page and other pages, etc. Additionally, each page has a button or link to return to the homepage, and if the page is organized in a hierarchical structure, there is usually a link to return to the previous page. For web designers, they are not faced with printed pages arranged in order, but with freely dispersed web pages, so they must consider more issues. How to build a reasonable page organization structure that makes visitors feel organized about the vast amount of information you provide? How to establish a navigation system that includes site indexing, help pages, and query functions?
3. The comprehensiveness of multimedia
At present, the multimedia listening elements used in web pages mainly include text, images, sound, video, etc. With the increase of network bandwidth, the improvement of chip processing speed, and the promotion of cross platform multimedia file formats, designers will inevitably be prompted to comprehensively use multiple media elements to design web pages, in order to meet and enrich the higher requirements of viewers for network information transmission quality. At present, domestic web pages and simulated 3D operating interfaces have emerged. With the improvement of data compression technology and the promotion of streaming technology, the Internet has provided real-time audio and video services, such as online music, online broadcasting, online movies, and online live streaming. Therefore, the comprehensive use of multiple media is one of the characteristics of web art design and also the future development direction.
4. The uncontrollability of layout
There are significant differences between web layout design and traditional printing layout design. Firstly, print designers can specify the paper and ink to be used, while web designers cannot demand what kind of computer or browser the viewer should use. Secondly, the internet is constantly developing and does not have mature printing standards like printing. Thirdly, everything related to the web in the web design process may change at any time.
The development of network applications makes it difficult to establish unified standards in all aspects, which inevitably leads to uncontrollable web page layout design. Its specific manifestations include: firstly, the webpage will automatically format the input according to the current browser window size; secondly, the webpage viewer can control the display mode of the webpage in the browser; thirdly, different types and versions of browsers will observe the same webpage with different effects; fourthly, the display effect will also vary depending on the user’s browser working environment.
To summarize all these issues into one point, that is, web designers cannot control the final display effect of the page on the user side, which is also the attraction of web design.
5. The close relationship between art and technology
Design is the result of the joint action of subjectivity and objectivity, and is carried out between freedom and non freedom. Designers cannot go beyond the objective limitations provided by their own experience and the environment they are in. Excellent designers gain complete freedom, a freedom of imagination and creation, on the basis of mastering objective laws. Network technology is mainly manifested as objective factors, while artistic creativity is mainly manifested as subjective factors. Web designers should actively grasp various existing network technology laws, pay attention to the close integration of technology and art, so as to exhaust the strengths of technology, realize artistic imagination, and meet the high-quality needs of visitors for web information.
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