The Internet has changed the traditional way of life. In the process of obtaining information and interpersonal communication, qualitative changes have taken place. This change has become a driving force for social development, and the integration of various ideas and technologies has transformed graphic design from static to dynamic, giving rise to a new design subject, dynamic graphic design. At present, network technology has covered all aspects of people’s lives, and people’s activities cannot be separated from the network. Web pages are a virtual concept in people’s consciousness, and users can access information without the need for protocols. The intuitive interaction method forms a unique style, and website page design is a key focus. Successful commercial websites require personalized features. The emergence of Flash animations enriches web pages and brings visual impact to people. Therefore, applying Flash animations to web interface design has higher value.
1、 Dynamic graphic design
1. Definition of animated graphics
Dynamic graphic design refers to the graphic design of a movie or video under dynamic conditions, commonly seen at the beginning and end of a movie, reflected through a combination of text and graphics, and is the symbol of a television channel. This definition shows that the development of motion graphics has gone through two stages. Firstly, there is a connection with visual art, and secondly, there is a connection with graphic design. Dynamic graphic design utilizes graphic design and image design to form and develop. Dynamic graphics were applied in the early stages of film and television applications, in film opening and graphic design. Interface dynamic graphics are built on the basis of traditional design, dynamically designing elements with the concept of time. In the design process, static graphic information characteristics need to be conveyed.
2. Characteristics of animated graphics
Dynamic graphics is characterized by its connection with graphic design. It is an art that is an extension of static graphics. It has most of the attributes of static graphics and follows the rules of graphic design. In dynamic media, such as television and the Internet, this kind of design is further extended in the time dimension, closely linked with practical factors, and is significantly different from traditional graphics. The design form of dynamic graphics is limited by technology and media methods, and different levels of technology are influenced by the environment, presenting different effects.
2、 Function of dynamic graphic design system
Flash system is used in the design of web page dynamic graphics. After the development of the Internet, the development of the times has its own personality. The network dynamic graphics are loved by viewers. The dynamic graphics designed by Flash system have striking features, which can meet the needs of viewers to a large extent, arouse people’s curiosity to browse the web page, make people’s psychology more active, and bring visual impact. The web pages designed by the Flash system have diverse and vivid web page experiences, bringing more benefits to the web pages. Viewers often see dynamic images floating, and Flash system dynamic images have greater value in game design. Flash animation in web design has brought significant benefits to website builders and other personnel in the development process. In web design, multiple animations should be placed, but the presentation effect of animations should also be considered to achieve the goal of achieving twice the result with half the effort. Flash animation can ensure the artistic quality of web design and increase the attention of web pages. These effects are often unexpected and meet people’s personalized needs, which is of great significance to fashion conscious enterprises and media. Advanced web design products can no longer be separated from the Flash system. Although using 3D animation can achieve more significant effects, the cost is relatively high, which ordinary web design cannot afford. After combining dynamic images in the 2D Flash system, ideal effects can be displayed, which meets the needs of the times.
3、 Visual Attributes in Web Design
1. Time continuity
The essence of dynamic graphic design is to use spatial changes to reflect time. Unlike static design, changes in different frame elements can reflect time. In the process of time expression, traditional movies usually take 24 seconds per frame, with dynamic images on the web interface. Increasing or decreasing time can reflect different effects, while static frames can reflect time stopping. People can perceive the continuation of time while browsing.
2. Space Continuation
In Newtonian space theory, real space exists infinitely, and three-dimensional space is constructed through different axes. Static graphics can be represented using the x and y axes, while dynamic graphics represent the richness and diversity of the work, but also have boundaries. The dynamic approach extends space beyond the interface, and the concept of time can reflect the z-axis of space, further extending the design space.
3. Transfer efficiency
Foreign researchers have used eye tracking devices to investigate web interfaces and found that people pay more attention to graphics than the information itself. Dynamic graphics have a higher level of attention and are at the forefront of the entire logic. During the process of observation and visual stimulation, people retain tactile information and memorize it for a few seconds, which is easily replaced by new memories. In the process of dynamic graphic design, by dynamically reflecting the time dimension, people can more easily capture physical psychology. Through the interface, people can collect more information, which forms their psychological feelings. This awareness enhances people’s information collection ability and makes information collection more effective.
4、 The Application of Flash Graphic Design System in Web Design
1. Application on entertainment websites
In web design, it is necessary to observe the design requirements. In entertainment and promotional themed websites, entertainment animations are involved, which involve rich artistic elements such as text, sound effects, and images, to enhance the entertainment and public welfare value of web design and strengthen its value. In web design, any dynamic image requires the use of photography techniques to consider the entire scene, such as lighting and sound, and to use the elements that can be utilized as much as possible to achieve the ideal atmosphere and express the desired effect. The Flash system still relies on the Flash system. Dynamic images in the Flash system can resonate with the emotions of visitors, regulate their emotions, and increase their attention.
2. Application in revenue advertising
In the development process of website and web design in China, most of them use GIF dynamic images. In the early stage of web design in China, the application of Flash system images was not as popular as it is now. With the continuous development of network technology, analyzing Flash system animations from an advertising perspective reveals that animation design updates quickly and attracts viewers’ attention through creative advertisements. But at present, Windows system programs no longer need to download Flash system software to achieve effective production of animated advertisements. This method can make it more convenient for advertisers to obtain benefits. More than 90% of websites in China can directly use Flash system images to produce web advertisements. For example, websites such as Sina and Sohu use Flash system dynamic image design software to create a large number of advertisements, which can increase the click through rate of information. Weibo uses Flash system software to efficiently process dynamic images, achieve overall webpage effects, and have personalized themes.
3. Flash system animation for casual and single player games
Flash system animation utilizes interactive interfaces to achieve interactive animation, which includes sound, images, pictures, and text. It is an integrated dynamic image that can provide more channels for communication, making casual or single player games more popular among office workers or other groups. The games designed by Flash system software have feedback capabilities, making online games entertaining and meeting people’s decompression needs. With the increasing attention of netizens to such games, more mini games have been added to web pages, all of which are designed using Flash software. After years of development and application, Flash games still have certain problems in terms of game functionality and management. However, with the emergence of Flash Player 7, the system functionality has been further improved, which is about five times that of the original Flash system. The continuous improvement in performance has made the dynamic images developed by the Flash system of higher quality, entering a higher level, and meeting the basic needs of current netizens.
4. Dynamic image application on website homepage
During the process of entering a website, a dynamic image will appear to reflect the theme of the webpage. After a short period of screening, accompanied by music playback, the theme content can be clearly expressed, allowing users to understand the dynamic image content. If users are interested, they can directly click on the dynamic image to enter the theme content. This Flash animation is a popular interface for businesses and people, but it is not suitable for business websites as most of the animations at the beginning of web pages reflect the corporate or personal image. This type of Flash animation image can reflect the corporate style, showcase designer thinking, achieve ideal promotional effects, have low costs, and meet the development needs of the enterprise. Therefore, designers and companies prefer this form of expression, which leaves a deep impression on people.
5. The application of dynamic graphics in web navigation
Flash has excellent segmentation and element reassembly capabilities, combined with Action Scitp object control, making multimedia design a dynamic and compact platform. The application of web navigation bar can make visitors more interested in accepting and clicking, increase the number of website clicks, build an e-commerce market, bring about a qualitative change in web design, continuously enhance product aesthetics, and impact people’s vision. The use of personalized and timely navigation pages on web pages can attract the attention of most people and increase their attention.
6. Application of Color in Web Pages
To increase the attention of viewers, color application is a key focus. Color changes can have a visual impact on viewers and prevent visual fatigue. Traditional web design has low attention to images and colors, with patterns placed aside as illustrations without Flash animation processing, and the audience does not pay attention to the images. Color in web design has not undergone any rich changes, only allowing viewers to glance at it casually, and web design cannot achieve the desired expressive effect. The use of animated graphics created by the Flash system in web design can effectively showcase its advantages, making web page attention and subject expression clearer.
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