1、 Overview of External Risks in Enterprise Website Design
Enterprise website design faces many external risks, which pose significant challenges to the enterprise.
The changes in policies and regulations regarding luxury goods by international corporations, international laws, and regional countries affect the design and operation of corporate websites. The luxury goods market is fiercely competitive, and corporate websites need to innovate and optimize. Individual consumers have a small purchase volume, and the product requires high skills in collective purchasing and sales promotion. The product updates quickly and is easily replaced, leading to competition. Security issues caused by third parties or force majeure affect the company’s website. There is a crisis in user experience and trust in the luxury e-commerce market.
2、 Exploration of Strategies for Dealing with External Risks
（1） Strengthen domain name protection
Domain name is an important identifier for enterprise networks, and enterprises should attach great importance to domain name protection. It is important to recognize the importance of domain names, register and maintain them in a timely manner, with low costs but significant losses from confusion. A protective “multi domain” strategy can be adopted to register primary domain names and similar easily confused domain names. Domain registration should be forward-looking, registering in advance for future business areas or market expansion. In addition, it is necessary to strengthen the monitoring of similar domain names, regularly check links, use tools to search, and promptly deal with domain names that have been maliciously registered or confused.
（2） Ensure stable service
Enterprises should invest resources reasonably according to their own situation to ensure the stability of online marketing site services. Small and medium-sized enterprises may rent servers or “virtual spaces”, which may differ from well-known enterprises. Resource allocation should be tailored to business needs and development plans. At the same time, it is necessary to strengthen server maintenance and management, ensure stability and security, and improve network service carrying capacity.
（3） Control legal risks
Web design must comply with laws and regulations to avoid legal risks. Art creation cannot plagiarize, distort or tamper with others’ works. Providing goods and services must comply with relevant laws and regulations, protect consumer rights, and fulfill e-commerce obligations. The design of webpage advertising content should comply with relevant regulations, ensure authenticity and standardization, and not affect user browsing. The collection, storage, and processing of user information must comply with regulations and strictly protect users’ personal information, privacy, and trade secrets.
（4） Keeping up with popular trends
The changing trends in web design bring freshness and attractiveness, but there are risks involved. May become outdated and result in frequent website updates, increasing costs and workload; Blindly following the trend will make the website lose its uniqueness. When enterprises adopt it, they should evaluate and analyze whether it matches the brand image and target user group, consider sustainability, and use it reasonably based on their own actual situation. On the basis of maintaining the overall style stability of the website, they should moderately introduce popular elements to increase attractiveness and competitiveness.
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