If a corporate website gains access from a real user, it is hard won and requires a lot of work and accumulation in the early stages. When you obtain initial user access, you must be well prepared. Otherwise, the user will inevitably leave you far away and no longer visit. So what substantial preparations should we make?
Firstly, understand how the general public browses a website and designs it to enhance the user experience
1) The upper left corner of the website is the most eye-catching area for users
Everyone knows that nowadays most modern people have the habit of looking at things from left to right. Just like when you read a book, you also look from left to right. If you are asked to look from right to left, you will have a particularly awkward feeling. This is all due to habitual habits. So, we need to fully utilize the habits of many people to create a website.
In general, the top left corner is the first time when users enter your website to browse, and it is also the beginning of recognizing your webpage. So, in order to improve user experience, it is necessary to reduce the bounce rate in the upper left corner and create the most eye-catching feature for users.
2) Habitual adherence to the Z rule, also known as the Gutenberg rule
Those who have read books know about the Z rule. Let me first show you what the Gutenberg rule is.
The main visual area of a person is the upper left corner, and the lower left corner is the area where the user’s vision is weakest. The upper right is the user’s visual resting area, and the lower right is the user’s final visual resting area. According to the Gutenberg diagram, we should create high-value creative content in the best two areas to attract users’ attention and capture their hearts.
3) Special display of important information or key keywords to be conveyed
A website must have its own unique features in order to attract loyal visitors. So, when it comes to high-value content with timeliness, it is essential to present it well in the first place. This will enable users to stay informed of the latest developments in a timely manner.
4) Try not to let users flip through multiple pages for reference
Try to simplify the operation to enable users to obtain the required information in the shortest possible time. Perhaps most webmasters intentionally break down a short article into several pages in order to enhance their PV. How would you feel when you visit such a page. The article, which is already not long, needs to be flipped through a few pages to finish reading. This is a frustrating operation step. Of course, it’s not that flipping pages is not good, it just depends on the actual situation. If the characters are indeed too long, appropriate pagination can be done to reduce the visual impact. Sometimes some people may have a headache when they see a page full of text, but by appropriately paginating it, it may not seem like such a headache anymore. If you feel like you’ve finished reading a page in no time, then you won’t feel so stressed as you continue reading.
5) Pull down is possible, but the focus must be shifted
Users can accept dropdown websites, but they should remember to push important information as high as possible and not sink it to the lower end. Because users are relatively lazy and want to see important information in a short amount of time, they don’t want to keep scrolling down because it’s tiring. So when designing, try not to pull down as much as possible and make full use of the current page.
Alright, today we have given a preliminary introduction to how users can browse a website and improve their user experience design. The previous content is just a reference for everyone, and there are still many details that have not been written in detail. In short, you need to view yourself as a user browsing a website and experience firsthand how you access it. Which area of the website attracts your attention the most, and design it through practice and incorporating others’ perspectives. So I believe your website will be loved by the general public.
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