The higher the weight of a website, the higher its ranking. However, many people find that they have been doing website optimization for a long time in website construction, and they also do keywords every day, but the website ranking still cannot be improved. Why is that? The fundamental reason for poor website ranking is that the website’s weight is not high. The weight of the website is the trust value of search engines in A site, and the better the user experience. The higher the website’s traffic, the longer the visit time, and the lower the bounce rate, the higher the weight will be.
Specific methods to improve website ranking
1. Update website content with quality and quantity guaranteed
The most important task for enterprises to improve website weight and ranking is to update website content, with a focus on achieving it.
The update speed should be ensured
The work of website updates requires personnel, regular and quantitative, that is, who is responsible for updating the corresponding content, when to update it, and how many articles to update. A detailed plan should be prepared and tracked for implementation, and leaders should conduct regular inspections.
Generally speaking, websites with high authority update quickly, with updates available 365 days a year, regardless of holidays. For websites with low authority, in order to quickly increase website authority, it is necessary to have no less than 3 content updates per day, and many companies require no less than 5 updates. Enterprises can quantify this based on their own situation.
Update content without deviating from the topic
All updated content must comply with the business philosophy, scope, and website owner, and be closely edited around the keywords of the website, ensuring that there are no digressions or omissions. This is the only way to ensure a high degree of matching between the updated content and search results, and to meet the crawling conditions of search engines for accurate search.
Content quality needs to be refined
The quality of articles and related materials updated on the website should be high, which mainly includes original articles, unique perspective technical solutions, new product releases with high user attention, industry trends, and company news. Originality, timeliness, novelty, and strong attractiveness are required to ensure that customers can effectively find the website and find the enterprise through search.
2. Continuously worrying about internal website links
In the initial stage of website construction, the map structure of the website has already been set up. However, with the continuous updating of website content, it is required that the internal links of the website itself be continuously optimized to ensure good coherence between the pages where each updated content is located, allowing users to find the content they want to know in the first time, increasing the time customers stay and visit the website, reducing the bounce rate of the website, and maintaining the health of the website itself.
3. Continuously adding external links to the website
The external connection of a website is a strong external support. Good external links can attract traffic to the website, bring in a lot of traffic, and increase the website’s own traffic. Search engines will determine the quality of the website based on these criteria, thereby increasing the website’s weight. The newly established website must gradually establish an effective and sufficient number of external links. Establishing external links to a website must be done on a website with high authority, otherwise it will be useless.
4. Persistently carry out website promotion
All websites, once assumed, usually have no weight. The weight of a website will gradually increase with the continuous optimization, operation, and promotion of the website, so that its ranking can gradually improve. Even if the website’s ranking reaches the first page of the search engine, it does not mean everything is fine. More effective maintenance is also needed, which requires long-term perseverance, continuous summary and analysis, and constant improvement. To calculate the ranking of A station, the more backlinks there are, the better the ranking
So later on, it led to a lot of junk links coming out, various junk links obtained rankings through buying links, hanging black links, etc. Finally, search engines were upgraded again, and another large number of websites were cleaned up. However, backlinks are still in use today.
behavior analysis
There are two main algorithms at this stage: content and user behavior. As early as 2006, an incident occurred where a CN domain name could be registered for just one yuan, leading to a large number of spam groups and causing Baidu to run out of hard drives, which made Baidu suffer greatly. In the end, the only solution was to manually delete the junk content and upgrade the original content analysis technology.
After the popularity of social networking sites and applications after 2009, various new applications emerged one after another, and the algorithms of major search engines became increasingly intelligent, combined with big data. Incorporating elements of social network analysis.
However, the core principle of the search engine algorithm change remains unchanged, which is:
1. Preventing cheating methods on spam websites;
2. Technical analysis to enhance user experience.
So, no matter how the search engine algorithm changes, as long as we stand from the user’s perspective and understand the needs of website construction users, we can launch the latest algorithm.
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