relevance
The keywords of a website must be highly relevant to the homepage and content of the website. For example, I work on a talent website, and I need to choose keywords such as “talent website”, “job search”, and “recruitment”. If I hadn’t done this and instead chose “learning and training” as the keyword, then when searching for “learning and training”, perhaps my ranking would have been high, but the website’s business would definitely not have gone up. Because the search for ‘learning and training’ is not for personnel who come to recruit or apply for jobs. In addition, if the keywords are not related to the content of the website, it will also affect the indexing and ranking of search engines. So, relevance is the fundamental factor in keyword selection.
competitor
When choosing keywords, it is important to consider the user’s thoughts. Everyone is considering the user’s thoughts, which can lead to competition among them. So, when choosing keywords, you can identify your top three to five competitors and see what keywords they are using. If you want to compete with them, or even surpass them, you must also refer to their keyword choices.
Regional specificity
It depends on the website’s positioning, whether it is regional or national. For example, if you want to target the whole country, you may choose “Talent Network” when selecting keywords. If you target Hebei, you may choose “Hebei Talent Network”. If you only target Shijiazhuang, you may choose “Shijiazhuang Talent Network”.
Industry characteristics
While considering relevance, competitors, and regional characteristics, it is necessary to fully consider the differences in industry characteristics. For example, if you are building a training website, the content and scope of the training are too broad. Even if the training you are doing involves many aspects, it is best not to use “training” or “Hebei training” as keywords. It is better to take out the advantageous projects within your business scope and integrate them into the keywords, such as “Hebei English training”. Because the scope of this industry is too broad, it is difficult to ensure good results without specific keywords.
degree of heat
The most ideal keywords are those with the highest search frequency and the lowest competition intensity. However, most of the keywords with the highest search frequency are also the most competitive. We can use Google keyword tools and Baidu Index to help us mine and expand keywords.
Too broad
If the keywords are too broad, the cost will be higher and the final conversion rate will not be ideal. For example, if you are a website that specializes in food, then the term ‘food’ is too broad. We can add regional and keyword combinations. Like ‘Beijing cuisine’.
commercial value
Different keywords have different commercial values, and even if they are of the same length, they can lead to different conversion rates. Judging the purchasing likelihood of different words, keywords with strong purchasing intention and high commercial value should be the first consideration when optimizing. The author of this article, Tianjin website ranking optimization website repost, please retain the source.
brand
Sometimes, due to the needs of company development, the name of the company or the brand name of the product is directly the main keyword of the website, just like my website, Film Family, and Maibao. Generally, such websites are mostly legitimate enterprise websites or websites operated by enterprises. For these websites, the proportion of search engine traffic to the total traffic of the website is not as high as some personal websites.
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