Keywords for website design in enterprise website construction
Website keywords are the vocabulary set for the homepage of a website so that users can search for the website through search engines. Website keywords represent the market positioning of the website. Zhu Xiaolin’s keyword distribution guidelines are used to identify good books in China.
The keywords of a website are crucial, and choosing the wrong keywords can have disastrous consequences for the website.
The keywords of website design can enable users to quickly find a company’s website in search engines, and learn about various aspects of the company on it. Therefore, the website becomes a platform for online communication between the company and visitors, and the company can establish potential business connections through the website, which is conducive to the long-term development of the company.
The keywords of a website must be highly relevant to the homepage and content of the website. For example, I work on a talent website, and I need to choose keywords such as “talent website”, “job search”, and “recruitment”. If I hadn’t done this and instead chose “learning and training” as the keyword, then when searching for “learning and training”, perhaps my ranking would have been high, but the website’s business would definitely not have gone up. Because the search for ‘learning and training’ is not for personnel who come to recruit or apply for jobs. In addition, if the keywords are not related to the content of the website, it will also affect the indexing and ranking of search engines. So, relevance is the fundamental factor in keyword selection.
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