The important methods and channels of marketing are commonly used marketing tactics, and the effectiveness of enterprise website promotion directly affects the social impact and social awareness of the enterprise. Based on this, with the theme of search engine optimization strategies in enterprise website promotion, this article analyzes the design advantages, common problems, and solutions of search engine promotion on enterprise websites.
1. SEO (Search Engine Optimization) is an abbreviation for search engine optimization, which is mainly a technical optimization implemented to clarify the ranking rules of search engines, improve the ranking of keywords in search, thereby increasing network traffic and enhancing industry influence and awareness. In today’s rapidly developing modern information technology, the promotion of search engines on enterprise websites has gradually been widely applied. It can bring more benefits to the development of enterprises; However, some problems have also arisen during the development process, requiring relevant personnel to constantly discover and solve them.
2. Advantages of SEO promotion for corporate websites
2.1 Helps businesses reduce advertising expenses
The marketing strategy of search engines relies on the dissemination ability and efficiency of the internet, occupying an important position in the online market. These positions directly affect the search optimization effect of search engines, and also relate to the strategic development direction and strategy of enterprises in the online marketing war. Internet marketing has been widely used in society. Marketing by using network power is an important means of enterprise promotion. SEO optimization can save a large amount of advertising expenses for enterprises with the help of keyword ranking optimization.
2.2 Increase advertising coverage
Strong coverage ability and wide coverage area are also advantages of enterprise website search engine promotion. One huge advantage of online information is that it can be transmitted to various mobile terminals through network means, such as PC and mobile terminals. This promotion and marketing method is very popular and can achieve better results. The objective laws of search engines can be utilized to improve the advertising promotion rate and coverage of enterprise websites, achieving the goal of easy dissemination.
2.3 Enhancing User Experience
No matter what kind of optimization design is carried out for search engines, it must revolve around the user’s user experience. User needs are an important direction of design. Based on user search habits, users are more inclined to view certain types of information, including search keywords that appear on search engine pages. Based on big data technology, provide customers with some positive guidance to improve their user experience.
Search engine optimization design for enterprise websites
3.1 Basic optimization design of the website
In the process of website design, a lot of design is required. Firstly, it is necessary to consider the business goals of the enterprise, the target customer profile, etc., and conduct a comprehensive design of the website. At present, common search engines are based on textual information, with many images, text, and flash animations in the page settings. From the user’s perspective, a page design with relatively rich content and good visual effects is needed. Therefore, it is required to have a clear guidance process and path when designing web pages, with clear entries in the navigation system, so that users can quickly find the information they need and the information that the enterprise wants users to find. A website is composed of numerous web pages, each requiring a title, minimizing the space occupied by each episode page, and minimizing the conversion time between pages. In the process of webpage production and design, it is important to maintain a good balance between motion and stillness. People usually habitually present some important title related content as fixed pages in a static manner, making it easier for search engines to access.
3.2 Related Design of Search Keywords
Search engines can be seen as a channel and a tool, and in the process of using this tool, keyword design is a key factor that affects the overall usability of the website.
Firstly, organic selection of keywords is necessary. Keywords can be extracted from the main content of the webpage, closely related to the content displayed by the enterprise, and have strong summarization. The commonly set keywords are also commonly used words in daily life. When users search, they will choose related phrases or simple phrases for combination queries. Longer sentence structures and less common vocabulary cannot be used as keywords. After selecting keywords, it is necessary to design them in appropriate positions, which will appear in the website title, tags, hyperlink text, and the middle of the text at the top or end of the webpage. In addition, keyword density is also important. A keyword density of 2% to 8% can help improve a website’s ranking.
3.3 Design of External and Internal Links for Enterprise Websites
Pay attention to the quantity and quality of external website links, and improve the credibility of your own website. Improve the widespread use of external links on the website by exchanging links. The theme content of this website should complement the content of other similar search engine websites. When creating external links, it is recommended to appear on websites with high traffic and visibility, such as news websites. Of course, if one’s own website is a high-quality, valuable, and high click through rate website, other websites will also actively link to it. During the connection process, it is necessary to optimize the keyword links and use external links to improve the website’s ranking. Be careful not to exchange links with low-quality websites. Internal links usually refer to links between content within the same website to increase the traffic of different content.
4. Problems encountered by search engines during the promotion of corporate websites
Every enterprise will optimize the search engine of its website, and inevitably encounter some problems in the promotion process, such as ethical and legal aspects. Malicious clicks may originate from competitors of the enterprise, in order to increase the advertising expenses of the enterprise and bring economic burden to the other party. At present, there are no targeted laws and regulations to sanction such behavior, and only companies can discover and solve problems. For example, there was once a bidding ranking system on Baidu that resulted in incorrect and unfair search engine results. After entering the keywords for treating diseases, the top three or five in Baidu search results are a problematic medical institution, and most of these cases are obtained by paying fees to rank higher.
5. Solutions to Search Engine Problems in the Process of Enterprise Website Factory Promotion
In the era of network informatization, many problems will gradually emerge, and enterprises must have the ability to discover and solve problems. The country needs to improve relevant laws and regulations; Enterprises should improve their search engines, enhance the authenticity and reliability of website information, and avoid the negative impact of malicious and unethical behavior on the enterprise. Online promotion is a very effective marketing tool for the development of enterprises. Incorrect promotion methods are likely to bring negative impacts to enterprises, not only in terms of economic waste, but also in terms of resource waste. Choosing outsourcing is also a way for enterprises to do online promotion; However, in this process, it is necessary to select a qualified and reputable outsourcing provider for website construction and promotion.
Using search engines to promote corporate website construction, corporate image, and corporate products is a trend in social development and a good tool for companies to promote themselves. In this process, it is necessary to continuously optimize and improve the website search engine, avoid behaviors that violate ethics and laws, and promote the healthy development of the enterprise.
English 
简体中文 
Website Builder Online
