The method of obtaining the correct audience for enterprise website design
Nowadays, companies have more choices in how to provide goods and services to customers: strictly speaking, physical stores, 100% online stores, or a combination of both. Therefore, website design is not as simple and clear as we hope. Of course, there are always some best practices to follow – rich white space, quick response, and mobile first design; Visible commodity trading advisors; Simplify user processes; Consistent design and messaging site scope, etc. But setting aside the overall perspective, what exactly do we need to know when designing for local enterprises, global enterprises, and those attempting to cross these two types of enterprises?
Here are four parts of website design and development that differ greatly between local and global service websites, and should be remembered in future projects:
1. Virtual hosting.
I won’t go into too many details about network hosting here, but it’s important to understand that web hosting solutions are not ideal for global web design. This is not only due to server resources and how much traffic the server can handle, but also the issue of distance.
2. Color.
For designing any website, color contrast is a very basic consideration factor. But have you ever thought about the meaning behind choosing colors? Have these been placed in the cognitive context of the target customers?
3. Images.
Just like colors, it is important to pay attention to the information conveyed by the images on the website.
4. Copywriting.
When it comes to copywriting, there are some rules that need to follow the user experience habits of global visitors: keep the copy on the website short, avoid using any colloquial language or jargon, and use long tail keywords that focus on services or products.
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