In recent years, with the development of the Internet and the deepening of digital transformation, the development trend of corporate website design is also changing. As an important information platform, the design quality and user experience of enterprise websites directly affect the brand image and market competitiveness of the enterprise. This article aims to analyze and summarize the main trends in corporate website design in recent years, and predict potential new trends that may emerge in the coming years, providing reference and inspiration for corporate website design.
1、 Text layout
2018 is the year of text layout design in corporate website design, with various styles of text layout design emerging one after another. For example, bold first screen layout design, elegant serif fonts, straightforward plain text, and the use of equal width fonts make the text layout of corporate websites more diverse and in line with modern aesthetic needs.
2、 Visual effects
In terms of visual effects, designers are increasingly focusing on the visual effects of their designs, such as highlighting effects, criss crossing title text, and scattered experimental text. The use of these design elements makes the visual effects of corporate websites more diverse and in line with the aesthetic needs of modern people.
3、 The use of colors
In terms of color usage, designers can use colors more boldly and strategically to convey specific messages or brand personalities. Colors can also work well together, not only increasing interest in design, but also enhancing the beauty of the brand.
4、 Responsive design
With the popularization of mobile Internet, responsive design has become an important trend of enterprise website design. Responsive design can automatically adjust the layout and content of a website based on the user’s device type and screen size to provide a better user experience.
5、 Flat design
Flat design is a concise and intuitive design style that emphasizes the simplicity and functionality of design elements, rather than complex decorations and details. The application of flat design in enterprise website design can improve the readability and usability of the website, while also enhancing the professionalism and credibility of the brand.
6、 Videos and animations
Video and animation are important elements in corporate website design, as they can provide more vivid and interesting visual effects for the website, while also increasing user engagement and satisfaction.
7、 Interaction Design
Interaction design is an important trend in enterprise website design, which can provide users with a more humanized and personalized interaction experience, while also improving the user experience and satisfaction of the website.
8、 Personalized design
Personalized design is an important trend in enterprise website design, which can provide users with more personalized content and services based on their interests, behaviors, and preferences, thereby improving user engagement and satisfaction.
9、 Accessibility Design
Accessibility design is an important trend in enterprise website design, which can provide a more friendly and convenient access experience for special groups such as people with disabilities and the elderly, thereby improving the user experience and satisfaction of the website.
10、 Future Trends
It is expected that in 2024, there will be significant changes in enterprise website design, such as dark mode, Bento grid, AI generated images, vibrant gradients, and massive layouts. The advantages and disadvantages of these trends were also analyzed, and relevant design tools and excellent works were shared.
In short, with the development of the Internet and the deepening of digital transformation, the development trend of corporate website design is also changing. Enterprise website design needs to constantly innovate to meet market demands and user needs. At the same time, enterprise website design also needs to focus on user experience and satisfaction to enhance the brand image and market competitiveness of the enterprise.
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