As a necessary condition for the innovative development of enterprises in the Internet era, the enterprise website’s own excellence will directly affect the future development of enterprises. Especially with the deepening of the Internet era, the enterprise website can not only promote the business development between industries, but also improve the internal work efficiency of enterprises, so as to keep up with the needs of the development of the times. This article introduces the importance of the development of enterprise portal websites, focusing on the analysis of the importance of enterprise innovation and development value to enterprise portal websites.
1、 The Importance of Enterprise Portal Website Development
With the advent of the information age, as an important part of social and economic development, the success or failure of enterprise informatization will directly affect the overall process of social informatization, and even affect the development of China’s economy and the improvement of social productivity. With the development of the network economy, the Internet has gradually entered all walks of life in the society, and the website design of enterprises has also undergone great changes. The overall functions have also begun to become rich. It can be considered that enterprise informatization is the premise of economic informatization and the necessary condition for enterprises to move towards modernization. The construction of informatization can not only improve the overall work level of enterprises, but also enhance their decision-making level, providing various effective information for enterprise operation, reducing management costs, and making internal management more standardized and reasonable.
2、 Value Analysis of Enterprise Website Construction for Enterprise Innovation and Development
(1) Enterprise websites promote the enhancement of core competitiveness. Firstly, website construction, as an important condition for enterprise development, has a significant impact on the innovative development of the enterprise. Establishing a standardized and reasonable enterprise website can promote the smooth development of various market activities for the enterprise; Secondly, the construction of enterprise websites not only enhances the visibility of the enterprise, but also greatly reduces its operating costs and enhances its market competitiveness. With the arrival of the information age, under the Internet background, enterprise website construction has become more and more mature, and even has become an important part of enterprise development.
(2) A corporate website is a carrier for conveying corporate culture. Corporate websites are also seen as a carrier for conveying corporate culture and an important foundation for cultural promotion and inheritance. Corporate culture, as an important part of development, is integrated with the spiritual and material wealth of the enterprise, and is also the core support for the enterprise to achieve development. Enterprises continuously improve their website construction by using videos and images to promote their corporate culture. This not only sets an example, but also enables innovation and development of the enterprise
(3) Enterprise websites promote practical activities of various enterprises. A corporate website can be said to be an information platform for enterprises to carry out various activities, as well as an embodiment of information technology for personnel management, marketing promotion, production and other elements. Standardized website construction can not only play a supervisory role, but also make daily work more reasonable, and even greatly improve work efficiency, optimize operation methods, reduce operating costs, etc. Its role can be said to be very significant.
3、 The Problems of Enterprise Websites in the Context of Enterprise Innovation and Development
(1) The website planning is not clear. Many companies’ website planning goals are very unclear, and even lack certain guidance on website marketing ideas, such as unclear website planning and unreasonable column settings. The unclear guiding ideology for website planning is manifested in the following aspects: firstly, unclear column names; Secondly, there may be overlapping column settings, which not only makes it inconvenient for customers to search for information, but also makes the entire page look very chaotic, giving people a feeling of being at a loss.
(2) The website information is incomplete. At present, enterprise websites generally have the same problem, which is the small amount of information on the website, incomplete important information, etc. The small amount of webpage information is manifested in the following aspects: firstly, the website page content is insufficient, or the content of a webpage is divided into two parts to publish without links, requiring visitors to click multiple times to see effective information, etc. This not only requires a lot of time, but also leads to the loss of potential customers; Secondly, some corporate websites have a lot of webpage information but very little useful information. In general, important information on a website includes contact information, product categories, company introductions, product promotions, etc. However, many companies do not attach importance to this aspect of introduction, and even do not disclose any contact information.
(3) The online service of the website is inadequate. The website service situation of many enterprises is not very satisfactory, among which online service can be said to be the most obvious one. In order to enhance customers’ visiting experience, enterprises can provide some online services through websites, such as answering questions, email consultations, etc. The purpose is to be able to answer questions or related inquiries in a timely manner. Among the many large corporate websites surveyed, the most commonly used customer service contact methods include forums, phone calls, and online inquiries. This also shows that the service effectiveness of corporate websites is still not ideal, especially in terms of online services. The online service function of their website marketing has not been fully utilized, and the website optimization effect is not ideal. Nowadays, most corporate websites have the problem that the content and ideas of website optimization design are not fully presented. In general, the basic idea of website optimization is to design key elements such as website functionality, layout, and content, so that the website’s functionality and layout can present the best results. According to relevant survey data, the comprehensive score of professional websites in China is 1.7 points, with websites in the home appliance industry scoring the highest, while the overall layout of other enterprise websites is not ideal.
4、 Countermeasures for Enterprise Website Construction Based on the Background of Enterprise Innovation and Development
(1) Clearly define the goals and positioning of website construction. In the actual work process, the relevant personnel must first clarify the construction goals and positioning of the enterprise website, as this is a necessary condition for achieving website construction and also the most indispensable part. Specifically, we can start from the following aspects: firstly, from the perspective of enterprise website construction, relevant personnel should start from the overall development goals of the enterprise, and then choose the corresponding website type based on the goals, that is, effectively combining the development needs of the enterprise with website construction; Secondly, website construction should revolve around the core business of the enterprise. Regular promotion and marketing of the website can be carried out to achieve the integration of various information and ensure the stable development of the enterprise.
(2) Improve enterprise website design and planning. It is also necessary to improve the design and planning of enterprise website web pages, and the content and structure of the website can be adjusted according to market demand and the operation of the enterprise, in order to make the enterprise website more attractive and achieve the informationization development of the enterprise. Specifically, we can start from the following aspects: firstly, when designing a corporate website, the website image and industry must be unified, that is, the website image and theme should be determined based on the attributes of the enterprise. This not only enhances the attractiveness of the website, but also ensures the consistency of the content; Secondly, after determining the link structure between website pages, it is necessary to ensure the timeliness and interactivity of website information. Of course, different industries may have certain differences in designing website pages, but reasonable and standardized pages can enhance the website’s attention.
(3) Reasonably choose the enterprise website development mode. The choice of enterprise website development mode is the key to ensuring the stable operation of the website, and when relevant personnel carry out enterprise website development work, they must design from the core business and development goals of the enterprise, and then combine with the actual situation to complete the website development. It is also necessary to refer to customer feedback appropriately, as this can timely understand the problems and shortcomings of website development, and formulate corresponding solutions based on the problems; Secondly, companies can also cultivate some website technicians who are mainly responsible for website related work and security, thereby enhancing their own market competitiveness.
(4) Promote and maintain corporate websites. Effective promotion and maintenance of corporate websites are very important, and this is also a prerequisite for enterprises to achieve innovative development. Specifically, this is manifested in the following aspects: firstly, when conducting website development, relevant personnel need to conduct comprehensive testing of the website, such as link structure testing, code testing, etc., in order to ensure the unity of website content and the stability of the structure; Secondly, when promoting a website, it can be done through forums, email addresses, search references, and other means to quickly analyze website data and make adjustments based on the results.
(5) Timely update the corporate website. After establishing a corporate website, relevant personnel must regularly update the website content to ensure the novelty of information, because outdated messages cannot attract customers, so it is necessary to pay attention to the timeliness of information. Nowadays, there is a problem that some corporate websites have not been updated for almost half a year. This not only fails to attract new customers, but also leads to the loss of a large number of old customers. To avoid this phenomenon, relevant personnel should not only pay attention to content, but also update website information in a timely manner. This can facilitate customers to understand the latest developments of the enterprise and establish a good impression of the corporate brand.
In summary, a reasonable and sound enterprise website construction can not only enhance the economic benefits of the enterprise itself, but also lay a good foundation for the development of the enterprise, market research and development, and other work. In the current social environment, enterprises should continuously provide support in terms of manpower, financial resources, and material resources for website construction. The goals and positioning of enterprise website construction should be determined based on the actual situation, and the website pages and functions should be continuously innovated and reformed. Regular maintenance and promotion of the website should also be carried out to ensure the stable development of the enterprise in the future.
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