In the early stages of building and developing enterprise websites, it is necessary to understand the needs of the enterprise. Nowadays, many enterprises are in the process of transformation. Traditional enterprises rarely have professional website analysis and design personnel, and the functions of the enterprise system are not fully integrated. This leads to insufficient requirements analysis and design of the website platform during the transformation process, resulting in problems in the construction of enterprise website functions. The main problems in website requirements are as follows.
Firstly, the overall planning of the corporate website is not clear. From the perspective of column and secondary page settings on corporate websites, many websites lack relevant online marketing thinking, mainly due to simplistic website planning and column settings, unclear meaning, lack of secondary or even tertiary pages, weak information search orientation, making it difficult for users to search, and some have detailed column settings, leading to system confusion.
Secondly, the amount of information displayed on the enterprise website is too low, and the key points are not highlighted. There are two situations where the display volume is too low: one is that there are too few columns on the page, and the information of the second level columns that could have been placed under the first level column is eventually converted into the first level column for display. As a result, the overall amount of information is reduced. At the same time, this will result in a website with a large number of primary columns, which are complex and difficult for visitors to grasp information when searching. Generally, a corporate website contains basic information such as company introduction, contact information, product classification, and detailed pages. Even with these basic information, the company often provides a very simple introduction, especially for product introductions, which are mostly just a few pictures. Other product standards, functions, etc. are rarely discussed. In this form, even if the viewer can reach a certain page of the website, it is difficult to have depth and conversion of visits. At present, there are a lot of website building software in the market. Their functions, planning and even design are identical. The homogenization is more serious, and the differentiation is less, which will give visitors a sense of sameness. At the same time, many website building platforms do not provide interaction for the population, and some websites do not even provide contact information.
Thirdly, the marketing awareness of enterprise websites is not strong. The enterprise website was originally a window for external communication. However, most of the websites on the Internet are only the display of basic information, and there is no more information about enterprise promotions and other related information. It is mainly reflected in the absence of banner ads on the page, the untimely release and update of new products, and the lack of clarity of offline sales agencies and their contact information, which are common problems of many enterprise sites on the Internet.
Fourthly, the online service functions of the website are relatively lacking. Generally speaking, corporate websites can provide customers with various online services and help information, such as FAQs, email consultations, online form consultation submissions, and real-time answers to online instant messaging consultations. If the FAQ comprehensively reflects the relevant consulting questions of the enterprise, it can basically meet the consulting needs of a large number of people. It not only provides convenience for customers to quickly understand information, improves customer service efficiency, and saves costs, but also leaves a deep impression on customers in terms of customer service. At present, the most commonly used ways for enterprises to provide customer service are still telephone and email. Enterprises urgently need to pay attention to online services, fully utilize the functions of online services, and provide better customer service for enterprises. Website based enterprise website construction.
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