Fifth, the website focuses on information display and lacks sales and after-sales service support. Enterprise websites should not only focus on product information, but also provide excellent service support. For example, detailed after-sales service outlets and their contact information, product maintenance and upgrade information, product prices and channel inquiries, and so on. Through the survey of many enterprise websites on the Internet, most of the work in this regard is not perfect and does not play its due role.
Sixth, corporate websites do not better reflect resource information sharing services. For enterprises, it is necessary to cooperate with upstream and downstream enterprises, share information resources, and complement each other’s advantages, which can be achieved through website platforms. Currently, many websites do not have this feature. Information resource sharing can bring many business opportunities to enterprises. In the era of market economy, without resources and cooperation, it is difficult for enterprises to continue. Enterprise websites lack basic support in accumulating online marketing resources. Resource cooperation is a unique means of online marketing. In order to achieve better online promotion results, it is necessary to establish resource cooperation relationships with suppliers, distributors, customer websites, and other content, function complementary or related enterprises to achieve the goal of resource sharing and benefit sharing. If there is no corporate website, many opportunities to accumulate online marketing resources will be lost. Without resources, cooperation cannot be discussed. However, some websites, despite having superior resources, have not been properly utilized.
Seventh, corporate websites excessively pursue aesthetics and abandon the essential role of the website. Some even adopt new technologies and complex settings for aesthetics, resulting in very slow website browsing speed. The essence of building a website for a company is to provide online services to customers in order to support the company’s sales behavior. The website style should match the corporate image and product image, and design more useful features to serve corporate customers.
Eighth, the structure and design optimization of corporate websites are not reflected in many websites. In order to adapt to the indexing rules of search engines, enterprise websites should reflect SEO thinking in their design. Through reasonable layout and design of website functions, structure, layout, and content, they can not only meet the effects of online marketing but also the rules of search engines, fully reflecting the functions of online marketing.
Ninth, after the enterprise website is built, the content is hardly updated and the traffic cannot increase. Although many companies pay attention to website design, behind the launch and operation of the website, many companies have not carried out systematic maintenance and promotion of the website, which makes it difficult to access the website’s URL. According to statistics, the proportion of websites with independent visits of more than 2000 per day on the Internet to the whole website on the Internet is in the single digit range, while the proportion of websites with independent visits of only 50 is as high as half, which indicates that small website visits are a disadvantage of many websites. Website based enterprise website construction
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