Marketing websites are specifically designed for enterprise online marketing, and their promotional effects are more advantageous than brand websites. We can draw this conclusion from the following aspects.
The reason why a brand website is called a brand website is based on the fact that the enterprise itself is a brand. However, most small and medium-sized enterprises have much weaker brand influence compared to well-known enterprises. Although it can’t be said that brand websites are ineffective when used on the Internet, the popularity of SMEs is low, the transformation of brand websites is poor, and will increase the marketing and promotion costs of enterprises.
If SMEs want to get results from the Internet, low-cost online marketing is the way out. Therefore, building a professional website brand requires the website to be able to receive inquiries and conversions, thereby obtaining orders. Compared with traditional large enterprises, the weakness of brand websites is more obvious. Firstly, most brand websites are “incomprehensible”, and the highlights of products and advantages of the enterprise are unknown. The most we can understand is that the enterprise is large and has a large number of people. Secondly, the ability of brand websites to build trust is not strong, especially for large companies that do not attach importance to and do not rely mainly on the Internet to obtain resources. The websites will not be updated for three years, which obviously creates opportunities for SMEs. A meticulously planned marketing website lays a solid foundation for building trust in enterprises. As long as enterprises optimize and update their online marketing plans, their credibility and persuasiveness will be stronger than brand websites.
More importantly, marketing websites have low visitor acquisition costs. Through website SEO optimization, external traffic from forums, blogs, and other platforms, as well as paid promotion and traditional media integration promotion, it has become possible for small and medium-sized enterprises to acquire online customers at low cost by strengthening the consultation and conversion of all traffic.
Finally, companies need to understand the three major benefits that building a marketing oriented website can bring:
1. Attract potential customers
Marketing websites have a good user experience and a comprehensive effectiveness evaluation system, which can arouse customers’ interests and promote customer conversion.
2. Enhance competitiveness
At present, most customers learn about a company’s products, image, and strength through the internet, so the image of a company’s website often determines customers’ confidence in the company’s products. Establishing a marketing oriented website can greatly enhance the overall image of a company and increase the probability of online transactions.
3. Make transactions easier
The entire page of the website has already presented all the doubts of customers one by one, reducing communication time costs and making transactions easier.
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